Where your new patients come from, and where they’re leaking.
↑ most practices never measure this
Most specialists can’t say where last month’s new patients came from. Google decides for them, by sending patients to whoever ranks first. We find the searches that send patients past you, show you who wins them and why, then track every new patient to its source so you can see what changed.
Searched in English and Bahasa, logged out, from where your patients actually live.
Our method, as published in Asian Hospital & Healthcare Management, October 2026.
What we look at first.
Before any proposal, we type the searches your patients type and write down who Google shows them. Here are four orthopaedic searches in the Klang Valley. Try them yourself, logged out.
Search “orthopaedic surgeon” and surgeons compete. Search the way patients talk, and a bonesetter, a physio and a foot-screening shop make the top three.
| Search typed | 1st | 2nd | 3rd | Verdict |
|---|---|---|---|---|
| orthopaedic surgeon Petaling Jaya | Surgeon A | Surgeon B | Surgeon C | Contested |
| knee specialist Shah Alam | Orthopaedic clinic | Orthopaedic clinic | Medical clinic | Contested |
| pakar tulang Klang | Specialist clinic | Orthopaedic clinic (Shah Alam) | A traditional bonesetter | Open |
| ankle specialist Puchong | A foot-screening centre | Orthopaedic centre (Subang Jaya) | A physiotherapist | Open |
Source: Google map results, logged out, October 2026. Labels are Google’s own categories.
No hospital makes the map’s top three. That’s the opening.
That’s me. I still run the searches myself.
In healthcare since 2010.
A neurosurgeon from 2020 to 2024.
I know what a referral is worth, how a clinic assistant’s week actually runs, and why more followers mean nothing to a surgeon with a quiet Tuesday clinic.
In October 2026 I wrote for Asian Hospital & Healthcare Management on why most private specialists can’t say where their new patients come from, and the one question at registration that changes it.
Dr. Aizzat · Founder
How the work runs.
Map
We map your market first.
Searches in English and Bahasa, logged out, from where your patients live. You see who wins each one, and which nobody owns.
Track
Every new patient gets a source, from day one.
Your clinic assistant asks one question at registration. We set it up with her in person. Without it, any agency’s results are a guess, ours included.
Report
Monthly numbers, including the ones that didn’t move.
New consultations by source, rankings checked logged out, reviews, and what changes next month. When something isn’t working, the report says so.
One month,
from a real report.
Month 2 · Surgical practice · Kuala Lumpur · Names removed
New appointments
41
Surgical cases
14
Google reviews · 11 new
120
Main specialty searches
#1
Source tracking started the following month, so these numbers show direction, not proof. A clean baseline takes about four months. We say that before you sign, not after.
One Milligram
Conversations with Malaysian doctors about the parts of medicine that don’t make the journals.
If a colleague
sent you here.
OMG Digital Health Partners
Mont Kiara, Kuala Lumpur
No ranking is guaranteed.
Google doesn’t offer one, and neither do we.